Link Building refers to the process of getting external pages to link to a page on your website. It is one of the many tactics used in search engine optimization (SEO).
There was a brief time in SEO history where you could build thousands of spam links and watch your site get to the top of the first page. But Those days are long gone.
Black hat SEO techniques are never as effective as they used to be. And the results are extremely short lived.
SEOs that do well today dedicate serious resources (time, money, and skilled labor) towards their link building campaigns.
Because search engines now value quality over quantity. And getting quality links from relevant, authority sites isn’t easy.
When you land those cream of the crop links, the rewards are huge: high-converting search engine traffic flocks to your website. Which means more leads, sales, and revenue for your business.
let’s look at some of the more common link building tactics.
- Content Based Link Building
- Guest Blogging
- Broken link Building
- Link Reclamation